Strategic marketing and operational marketing.

[ayeshshiddika11]

1. Analyze the situation of the market and your business.
To check if her prediction was correct, Angela reads the topics in the first block of the course and is surprised. She was partly right; in fact, the first thing to do is to analyse the situation. But marketing is not just about improving sales . The course content talks about traditional marketing and relational marketing and places special emphasis on customer loyalty.

Reflecting on the topic, Angela remembers that her communication plan is focused on establishing relationships with her clients and creating a community. Well thought out, the marketing plan of most successful companies today is focused on this. Angela notes the term Relationship Marketing and tries to predict the next steps in developing a marketing plan. After thinking about it a bit, Angela is sure what the second step is, essential in any type of plan:

2. Define measurable and achievable objectives within a specific time frame.
Angela thinks of a goal, for example that in the denmark phone data next quarter her store will have 10% more visitors than the previous quarter . Angela jots down some ideas and continues reading the course syllabus. The next block of the syllabus deals with…

Angela remembers these terms from a previous course. Operational marketing was about actions taken to achieve short-term benefits. While strategic marketing focused on long-term benefits. Angela believes that both strategies are important, and that a good marketing plan should have both. This theme coincides with what Angela assumed would be the next steps in a marketing plan:

3. Define the general strategy to achieve the objectives.
Since this point of the marketing plan is planned for the long term, strategic marketing takes on special importance.

Angela believes that in her case her strategic line should focus on online resources: Identifying the weak points of her website design; developing a more defined personal brand that distinguishes her from other stores; finding a more effective way to promote her new products, etc.