It can be useful if you want to identify the keywords you used in a PPC ad. It is used more in campaigns that we do not have linked with Analytics or also when we use manual tagging in Adwords .
An example would be: utm_term=ecommerce
utm_content
This parameter helps us to differentiate between links or ads that are on the same URL . If your website has several banners on the same page, or two text, graphic or video ad formats, we can identify which one each of those clicks belongs to.
For example: utm_content=bannerlink
utm_id
This is the campaign ID. It is used to identify a specific bahrain number data campaign or promotion. It is a mandatory key for importing data from Google Analytics 4.
How to use UTMs
Once you get the custom link, use it in your marketing strategy . Here's an example: If you want to track the success of a post you make from your campaign, instead of adding the normal URL of your site, add the URL that was customized in Google Analytics. Like this, for example:
http://www.example.com/?utm_campaign=na ... ce=twitter
With these tips, in just a few weeks you will be able to justify which media are most functional for your campaigns , the hours when they are most effective, and any other measurement that is important to adapt your campaigns and make them more successful.