The first thing you need for your digital marketing plan to be a success is a CRM (Customer Relationship Manager) and an eCommerce CMS that meet your needs.
Second, analyze examples whose results are as optimal as those you intend to achieve. In this sense, we will present you the data of two real success stories of a digital marketing plan from the Esmartia agency .
Ecommerce of specialized hair products
Esmartia's first challenge was an eCommerce store for specialized hair products. After implementing a marketing plan, they achieved a 35% increase in sales and 61% in orders . They optimized SEO, increasing organic traffic to the website, which increased by 34% and the number of pages viewed per session, which rose by 38%. Regarding SEM, the benin number data conversion rate went from 2.2% to 4.7% in 5 months , optimizing the ads according to the guidelines of the marketing plan. For social networks, a strategy was established that only on Facebook in one year meant an increase of 103.4% in followers and 86.8% in reach. Contact management through a CRM reduced abandoned carts by 35% and increased turnover by 40% .
Luxury skincare products ecommerce
On the other hand, they had to implement a detailed plan in an eCommerce store for luxury skincare products, with which they achieved a 181% increase in sales . Organic web visits accounted for almost 40%, thanks to SEO actions. On social media, they achieved a significant increase in followers by 88.9% on Facebook and 163.6% on Instagram . Customer management through a CRM and the contribution of value in content also resulted in a significant improvement in turnover. For example, an average of €4,000 in sales per month was achieved through the weekly newsletter alone.
By strategically aligning your actions with clear, measurable objectives, you can maximize your return on investment and ensure consistent, effective results.