By Alberto Gonzalez
Marketing4eCommerce Editor
ANDn the digital age we live in, mobile applications play a fundamental role in the way we share information, experiences and manage our daily lives. In this context, Smartme Analytics , a platform specialized in the collection of real-time data from markets, consumers, advertising and media, has carried out an exhaustive analysis to determine which are the most used applications by Spaniards in 2023 .
Through continuous, real-time monitoring of the bulgaria number data interaction of more than 13,000 users representing the Spanish digital population with thousands of digital services, a ranking has been created that sheds light on trends in this sector.
“Measuring the impact of apps allows companies to identify consumer patterns and behaviors, improve the digital experience, and develop more efficient and personalized tools . Competition in the world of apps is fierce, and the search for loyalty in digital and connected customers is increasingly important in order to find the differential gap that allows providing added value to end users ,” says Lola Chicón , CEO and founder of Smartme Analytics.