What is SCRM? Learn about 5 major benefits and cases of Social CRM

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Customer relationship management is a key element for company growth. Through data integration , you can get twice the result with half the effort, improve customer satisfaction, retain old customers and attract potential new customers. This article takes you through CRM, its advantages and functions, and introduces Social CRM (SCRM) and successful cases of CRM marketing in the industry. You will no longer be unfamiliar with CRM!

What is CRM ( Customer Relationship Management)?
The full English name is Customer Relationship Management, which means customer relationship management. It is a complete database for managing customer usage data. The CRM system (CRM Software) will link philippines whatsapp phone number and analyze the collected customer data, access all interaction records, and simplify this data through the system, allowing manpower to focus more on analyzing important indicators and establishing positive and stable customer relationships.

The most important goal of this system is to expand the customer base for the company. The data shows that by managing customer relationships, customers can continue to feel happy and satisfied during the consumption journey ; and an effective data database can help everyone get rid of complexity internally. Time-consuming work is made more convenient for colleagues to collaborate, and even leads to a 26.4% revenue growth!