After the round table on marketplaces, there was space for the first round of the day of Ecomversas , an hour of conversations in 1to1 format designed so that attendees could get to know each other and generate quality networking.
After this time and a delicious Coffee Storm, it was time for a round table on internationalization, in which we had the presence of Bárbara Faria , Ecommerce Manager at Maderandeco ; Jorge López , CEO of Beflamboyant ; and María Blanco , Import Implant at Zara , under the moderation of Adrián Aira, CEO of M4C Academy.
In it, Bárbara Faria explained to us that after Spain and Portugal, they began their internationalisation with some nearby countries such as France and Germany , due to their proximity and the logistical advantages that this offered. "It was later when things got complicated, when we started with other countries such as the United States," she added.
One of his main pieces of advice to the attendees was to costa rica number data try to know as much as possible about the legal aspects of entering a new market: “regulations, customs, paperwork… we have to do a lot of in-depth research to be able to adapt to all these regulations. In our case, our product is also special: very heavy, with many difficulties. This implies investing time, financial, human resources… when it comes to discovering which are the best logistical options, for example, for a market like the United States.”
For those who want to internationalise their business in Portugal, their main advice is to bear in mind that on a cultural level , “Portuguese people are a little more distrustful when it comes to buying online. It is also essential for them to know that more than 50% of users use Multibanco, which allows the customer to end up completing the payment through an ATM . ”
Jorge López explained that internationalisation is at the origin of Beflamboyant: « My partner and I got together and when we decided what product to make, we wanted something sustainable, environmentally friendly, so we looked for how to start a business without money and we discovered crowdfunding. We selected Kickstarter , and we launched. From there the orders came in, especially from the United States and central Europe. That's when we saw that the client, our client, was outside. Our first market currently is Germany . Our product is more connected to higher-income countries .