Automatic journeys are also a practical tool for OMO strategies. When customers obtain store tags through diversion links, LINE Beacon store purchases, or uploading invoices, store coupons can be automatically sent after a fixed number of days to encourage return visits; or some industries require regular return visits. It can automatically remind customers to return to the store for maintenance, participate in fixed treatments or courses, etc.
Best for customer journey stages: retention, advocacy
After the customer purchases the product, use the product tag to trigger an automatic journey, remind the customer to repurchase when the product is almost used up, and use coupons to effectively qatar whatsapp phone number promote the conversion rate. In particular, consumables such as daily necessities, skin care products, body wash products, health food, pet food, cleaning supplies, etc. are very suitable for using automatic journeys to create a fixed repurchase mechanism, so that the customer journey of this line can continue to occur.
6. Reminder to use coupons
Most applicable customer journey stages: consideration, retention
When customers receive coupons or points, they are immediately labeled with the reward. This label can be used to trigger an automatic journey, reminding customers to use coupons/points when they are about to expire, and stimulating purchases. It can be directly combined with the strategy of product repurchase and store visits.
7. Track web page behavior and send coupons to promote purchases
Best Customer Journey Stage: Consider
By connecting Crescendo Labs MAAC and the brand's official website GA through the API, you can track customer web behavior. When customers browse specific web pages, use automated journeys to send coupons or marketing messages on LINE OA to encourage customers to place orders.