Components of Sentiment Analysis

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Importance of Social Media Sentiment analysis is important in social media because it can tell us a lot about public opinion and brand perception. For example, social media marketers can use social media sentiment to decode whether people view their brand in a positive, negative, or neutral light. Once you understand these emotions, you’ll make better decisions in response to them.



Components of Sentiment Analysis The main components of sentiment analysis are polarity, subjectivity, and sentiment. These sentiment-related terms can be combined to give an overall social sentiment score. georgia whatsapp resource Polarity refers to the overall tone of the text, so it can be classified into one of three categories (positive, neutral, or negative). But ideally, sentiment analysis should go a little deeper — identifying subjectivity in text and distinguishing between factual information and personal opinions.



Finally, customer sentiment refers to the specific emotions expressed in the text (e.g., joy, anger, and sadness). Technology and Tools Unless you work for a small business where you might need to do manual sentiment analysis, you might decide to invest in some software to help with social media sentiment analysis. This can be very helpful if you work for a big brand or multiple clients.