The data from the study show that we have moved

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As for the times of day when the highest volume of purchases is recorded during Black Week, Webloyalty has found that it is usually early in the morning (9:00 to 11:00) and in the evening, at the end of the working day (18:00 to 20:00).

It is also interesting to know which device is used to make purchases. from e-commerce to m-commerce , since the mobile phone is the preferred device for purchasing for 61.7% of those surveyed, above the computer (36.6%) or the tablet (1.7%).

As for the buyers' objective, Miravia indicates paraguay phone data that technology remains the main category for this Black Friday, since 60% of Spanish consumers expect to be able to take advantage of some offer to buy a technological product during these dates. Closely following as the most popular categories to find discounts and promotions are the fashion segments ( 58%) and cosmetics (38%).

The Packlink report also confirms that beauty and fashion are the categories that best resist the desire to cut spending on Black Friday and Christmas , as only a third of those surveyed say they will reduce their spending (35% on beauty and 36% on fashion), compared to the average of 74% that we indicated earlier.