Strategy, the key that unites the factors

[ayeshshiddika11]

Imagine, says Ruiz, a potential customer who discovers your coffee shop while browsing on their phone during their break. “If your site takes too long to load or doesn’t display properly, you’re likely to lose that customer. Make sure your site looks good and works smoothly on all devices.”

Above all, this expert acknowledges, “there is a strategy that will unify and coordinate all these factors, so that they work together and exponentially. It is useless to carry out actions individually, if the strategy is not worked on globally with well-defined objectives, which in the end will make the project successful. There are many things to do in an SEO strategy. SEO is a laborious, slow job in which you have to put a lot of detail, in order to achieve results that will cause all the investment made from the beginning to be worthless due to the maximization of the results that we will obtain day by day. Work on SEO from the launch of your project, because in the medium or long term it will be the most profitable investment for your business,” Ruiz emphasizes.

Daniel Marote wanted to begin by explaining the importance of reflecting on the user as the center of companies' strategies, that is, becoming user lovers with the aim of helping people.

"People don't want to be sold to, they portugal phone data want to buy," he stressed, adding that the aim of this event is to "think like a user and not from the perspective of companies."

It also highlights the need to provide value to the user , since this is the only way to achieve conversion.

"It is very important to see the world through the eyes of the user, to create a connection with them because having empathy with people sells very well ," he says.

To share a joint vision of the current situation of the sector, Marote invited attendees to comment on their main challenges.