Last year's (2023) World Baseball Championship event became one of the hot topics recently because the Chinese team participated. Young people, families and many people who love baseball are concerned about the wonderful moments on the field. In fact, it’s not just baseball, there are many people who care about sports events. They appreciate the athletes’ sportsmanship in various events, the scenes of fans cheering and supporting, etc. People often still have lingering memories of the game after the game, and start to care about the condition of the players. Because of people's concern, many sports will receive support and the image of the sport will be improved. Marketers can make good use of the "marketing newsletter" strategy at this time. Continue to extend your care.
Utilizing graphic newsletters is a compelling way to do so. From the perspective of the process of promoting sports, in the case of baseball, brand marketers can share every wonderful moment on the court, such as the serious expressions of the players and the scenes of fans cheering in games with other countries, which can bring back fans. Support for the brand.
Sample image of marketing newsletter
Text messages can be used to send routine ticket bookings, event notifications, and ticket discounts, while graphic messages (multimedia messages) can also be used to launch new peripheral products or send photos of many exciting events because they can be paired with pictures. , when I saw the picture after receiving the message, everyone seemed to have returned to that fascinating moment of the competition, and of course they would happily participate in various activities! However, please remember to keep your message simple and clear in order to capture the hearts of your fans.
For the delivery of pure text messages, it is recommended to add interesting content such as sharing short stories of athletes, team or team dynamics, etc., and use the emoticons that can be sent algeria whatsapp phone number in pure text messages to increase liveliness, so that customers who receive the message can be more interested in the message. There is a deeper sense of identity and participation in sports.
There are also membership newsletters which are a great way to build long-term engagement. By sending members exclusive promotional messages, links to live football matches, player meetings and other content, it can not only stimulate members' interest in participating, but also increase their loyalty to the team.
Sample image of marketing newsletter
Finally, integration with other marketing channels can reach customers more comprehensively, increase brand awareness, and encourage more potential customers to participate.