The success of long videos on TikTok

[ayeshshiddika11]

Contrary to popular belief, longer videos have more views, according to a study by Metricool


TikTok is gaining more and more prominence when it comes to marketing and it is logical that it arouses the curiosity of companies of all sizes. Especially considering that it is a network in which many things can be achieved with few resources.

The bad news is that it is the network where the public's response is most unpredictable. To shed some light on this issue, Metricool has conducted a study on the most viral content on the singapore phone data network , when it is best to upload a video or which traffic sources attract the most impressions. The aim is to better understand what is happening on TikTok through the analysis of key data for creators, brands and social media professionals.


The result is some conclusions that break many myths about the use of TikTok: for example, that it is not the short videos but the longer ones that go viral the most or that the 'For You' page is the first source of traffic, while hashtags, in reality, do not manage to attract a large number of views due to the entire process necessary to reach them.