Once you’ve trimmed the excess, you’ll have a solid list of keywords you want to target. All that’s left is to separate them into different ad groups.
Then, to create your campaigns in Google Ads, you need to group them under common themes.
Keyword match types are parameters algeria phone number library that can be set on keywords. These limits control the search terms that trigger your ads to appear on a search engine results page (SERP). Using different match types can help eliminate unnecessary function words and search terms that may seem related to your keyword but aren’t actually conversion-ready audiences.
or broadly a search query matches a keyword in your Google Ads account.
Ad groups are groups of keywords that people can search for to see a specific ad campaign. You might have an ad campaign with the title “Outdoor furniture sale!” You would use keywords like “outdoor furniture,” “garden furniture,” “garden furniture sale,” and not include keywords like “modern dining room set” or “leather sofa.”
A nice perk of using the keyword planner is that you can select the keywords you want and quickly add them to an existing ad group or create a new one – no copying and pasting required.
In addition to grouping by topic relevance, it’s a good call to also group by user intent or stage of the digital sales funnel whenever possible. Even if you’re sending each of your ad campaigns to the same three landing pages, the ability to create customized copy that speaks to each different audience and their needs will go a long way in getting you those clicks and conversions.
PPC Keyword Research
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