Remember, who owns the language owns the power.

[zakiyatasnim]

Conclusion
A couple of decades ago, localization wasn’t cheap at all, and it was difficult to implement. Today, with all the internet has to offer, localization is a MUST for every brand with international or global goals.

Translation is odd; localization is the key for global success, because it deals with the local behaviors of a market.

Understanding the other helps us build consistent narratives capable Dominican Republic whatsapp Material of generating representation. In the end, what people look for in a brand narrative is to feel included and represented.

Not in a colonizing way, but in a way of embracing the other’s language by entering and being part of it.

Who owns the language of the audience, has the market power. McDonald’s just simply mastered the skill.

To understand how to start developing a digital, yet global, communication with your brands, Why not understand what Google has to say about it?

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