The last stage, the BoFu , is the one that manages to convert the client into a buyer. To do this, we can offer product demonstrations, customer reviews, pages that link to the purchase of the product… The CTAs will depend on each option, but for example they could be: “Try our application for free during the first month.”
What does it mean to align content marketing and lead generation from a performance measurement standpoint?
When we include "strategy" in our content packages, we don't just mean that we propose an editorial calendar at the beginning of each buy argentina whatsapp number database month with suggested topics, but that we analyze and identify what type of content to generate according to the sales cycle of each buyer persona of each company and the needs of their clients and the company .The needs of the company?
Yes, companies increasingly need content marketing to sell their products . for example, we work with companies that have the problem at the top of the funnel, that is, they need to capture more leads to generate more opportunities.
If no leads come in, no matter how qualified the few that do come in are, it is difficult to generate many opportunities... and yet, other clients have a spectacular Top of the funnel but have problems qualifying leads and only those leads that are ready to be attended to by the sales team go through to sales... Therefore, it is key to align content marketing and lead generation.