Back to school is an important time, often a sign of change, whether you are a retailer looking to broadcast your offers, a school preparing for the new year or a company taking advantage of the return from vacation to reconnect with its customers. To get the school year off to a good start, rely on effective communication that can be adapted to all your campaign types: SMS. In this article, we will present 6 examples where an SMS campaign can be relevant and even ideal! 1. Broadcast your school supplies promotions via SMS Back to school is here and you think it's too late for a campaign promoting your school supplies? Think again! According to the "Family Approved" label, a small percentage of diehards (22%) do their back-to-school shopping between the end of August and the beginning of September .
It's also possible that some supplies are missing from their schoolbag. It is then up to you to use SMS for good communication . Send your offers of school supplies to help with small pre-school oversights. With Rich SMS , you can even present your products in a descriptive sheet and insert it into your SMS campaign . This tool will allow you to compensate for the conciseness of your message and provide all the necessary information on your promotions or the availability of your products. 2. Rent a contact base to promote your clothing store There's nothing better than starting the new school year with a new wardrobe.
Clothing stores are often stormed during these times. According to the "Family Approved" label, ready-to-wear clothing represented a budget of €103 per child for families . And between 60 and 70% of families planned to make their purchases in specialist stores. Take advantage of this opportunity to distribute your promotional offers or contact your loyal customers to announce algeria phone number data the arrival of your new collection. And if your contact database is not complete enough or if you are looking to attract new prospects to meet your back-to-school objectives, rent a contact database .
You have the possibility to segment the contacts included in this database according to age, gender, place of residence, etc. You then obtain a list of contacts adapted to your campaign for effective and relevant communication! 3. Booksellers and stationery stores? Use SMS OTP and transactional SMS for your e-commerce purchases Every back-to-school season offers the same tradition: a list of supplies with items that are not available except in bookstores or stationery stores. SMS then allows you to contact your regular customers to inform them of the items that will be useful to their children or themselves for their return to the office. Purchase of French books, math textbooks or diaries, if your items are sold online, you can use the SMS OTP to confirm the payment.