4. Use lead generation to get the answers you want.

[hoxesi8100@]

Increase your online presence
Build up search authority
Create evangelists from your content
You can also revive older lists that you think are mostly decayed by creating an engaging opt-in message and sending it to your old list encouraging contacts who wish to re-opt-in and promising to remove all contacts who don't respond.

Growing your email list doesn't necessarily translate into increasing your list of sales-qualified leads, which brings me to my next point ...

Another problem most small businesses share is lead generation — specifically, generating enough leads to keep the sales team happy. Marketers also emphasize that this is a top priority.

Given this, generating leads that are both high quantity and high quality is an important objective. A successful lead generation engine turns website visitors into prospective customers and provides a steady stream of sales prospects while you sleep.

Here’s How to Fix It:
To make the lead generation process work for your business, you must first optimize your existing website for conversions. Your website is the most essential tool you have for turning prospects into customers. Look through your website and ask yourself:

Do each of your web pages clearly guide visitors to united kingdom phone number material take action, or do they leave them wondering what to do next?
Do you use a tool that automatically pulls the submissions from your forms and puts them into your contact database, like HubSpot’s free lead generation tool?
Are you creating custom landing pages for every single campaign that you run?
Do you have lead generation CTAs on each of your blog posts? (Do you have a blog at all?)
Prioritize the most popular pages on your website first. Most businesses have a few specific pages that bring in most of their traffic:

The Homepage
The “About” page
The “Contact Us" page
Maybe one or two of your most popular blog posts (these blog posts will help you figure out which pages to prioritize and how to optimize them)
Then, implement conversion tools such as: