By Dalí Veliz
Marketing4eCommerce Editor
FFacebook has announced a series of new features and updates to its business tools, aimed at making it easier for brands to get leads and improve their commercial communication on Facebook, Instagram and WhatsApp. Some of them are currently in the testing phase, while others will begin to be offered publicly in the coming months.
A new approach to business-to-business communication
An efficient communication channel is one of the main demands of e-commerce customers, as this allows them to have greater security regarding their purchases. According to Facebook, 75% of users would like to communicate with businesses and companies in a simpler and more informal way through instant messaging, as they would with a friend. For this belarus business email database reason, Mark Zuckerberg's company has been working on creating a business messaging tool, as well as on reinforcing omnichannel communication between its different products.
With this action, the company hopes to provide merchants with the possibility of obtaining better results for their business, such as an increase in their conversion rates, or the acquisition of new customers with greater purchasing potential, while generating a more complete and comfortable user experience, with a lower investment on the part of the business.
These are the main innovations that the social network has incorporated into its business model, in terms of corporate communication: