Does your brand have personality?

[Jahangir147]

But who are you? Fancy soiree, wedding, small backyard gathering, it doesn’t matter what the setting is, people are more likely to engage in conversation with you when they can catch a glimpse of your personality. It’s human nature.

Smile, make other people smile. Too often brands present themselves as faceless entities online. Be social, that’s how you network offline so why wouldn’t you do the same online? The same goes for companies as for individuals. Online, offline. You need to develop your personality, show your audience why it is they need to know you and not your neighbour.
A favourite of mine is the revitalisation of Old Spice, it oozes personality. If you haven’t seen it already you really should check it out.

As you mingle at the party you start to realise some of the people there are not really ‘your type’ – some of them are a bit over the top; others are self-obsessed and talking to them is a one-way-street; then there are the ones with the deadpan expression watching on the sidelines, following your every move.
So you can see why people hesitate to befriend brands and become their advocates on portugal email list 2 million contact leads social media when there are so many personalities, and non-personalities. This leaves brands in a difficult position, or does it?

At the end of the day social is about talking to people. People just like you and I. So while it’s all fine and well to be informative and talk about your brand and how wonderful it is you’re not going to impress anyone with dry technical language. You need to entertain your audience. Inject some humour, reveal your personality, empathise with your audience. Typically boring topics such as energy and finance are made fun and entertaining by General Electric’s social team who do an amazing job of making their ‘boring’ brand highly engaging and revealing their personality. Check out their Twitter feed for inspiration.