In-depth analysis of competitor keywords Traffic size based on devices - both desktop and mobile traffic. Track engagement metrics - popular pages, time spent on site, bounce rate. Analysis of website traffic on competitors Compares the performance of organic and PPC keywords Organic Keyword Research Tool PPC Keyword Research Tool Track traffic distribution across distribution channels Provides data on referrals, geography, keywords, visits, etc.
SEMrush Traffic size based on devices - both desktop chinese overseas british data and mobile traffic. Track engagement metrics - popular pages, time spent on site, bounce rate. Analysis of website traffic on competitors Track traffic distribution across distribution channels Shows where competitors rank In-depth analysis of advertising campaign data Track metrics for multiple keywords Compares multiple websites at once Shows the best possible long-tail keywords Evaluation of competitors' advertising texts Organic positions of competitors on the track Track Site Rating Organic Keyword Research PPC Keyword Research Backlink Analysis Ad sense rating Advertising Research SEO website audit Compare domains by keywords Tracking website position Keyword Ranking by Domain Social Media Tracking Verdict It's pretty obvious that SimilarWeb and SEMrush are sneaky businesses here.
to say the least. Basically, they both do competitor analysis and then provide detailed data on SEO, PPC, traffic volume, plus traffic sources. Then, to further strengthen your competitive strategy, they also offer site analysis tools to generate and track organic and inorganic keywords, advertising, plus KPIs for various traffic channels.