You can be passionate about a brand and still

[hoxesi8100@]

What marketing framework has been most useful to you in your career?
Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)!

Probably the most useful to me over the years has been some version of a strategic planning framework (one page) – to really set your high-level objectives and targets, identify your strategies, prioritize the tactics or initiatives within each strategy, determine KPIs, and call out key capability needs/gaps.

Once that’s set, it’s about execution, so any good project or portfolio management framework is key, whether you’re a marketer or any other functional leader for that matter.

I also love a good brand essence or positioning framework... See, too many to choose from.

Read How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO

Keller asks:

What do you think is the top thing that stands in the way of vietnam phone number material marketers being successful, and why?
Lia Haberman, founder of the ICYMI newsletter: By nature, marketers are cheerleaders for the brands they represent. However, this sometimes leads to their identities becoming so closely tied to the products and services they promote that they struggle to talk about the company in a way that doesn’t sound like a sales pitch.

remain objective. Think about the product as a customer would, without letting loyalty cloud your judgment.

The more marketers adopt a consumer perspective, the better they’ll be able to communicate benefits in a way that truly resonates. This approach can even help them identify opportunities and areas for improvement that might go unnoticed if they’re too busy being the brand's biggest fan.

Haberman asks: