While it may seem tempting to use superlatives or sensational expressions, this approach may not be credible. Words such as “the best”, “unmissable”, “unrepeatable”, “irresistible”, “extraordinary” should be used with caution, and only if supported by concrete evidence or verified reviews. Sensationalism, especially if accompanied by an abuse of exclamation points, trivializes texts and makes them ordinary. Being realistic and clear, on the contrary, increases the credibility of the brand and reduces the risk of unmet expectations. A moderate use of effective language can improve user engagement, but an excess risks making the content appear forced or inauthentic. It is better, therefore, not to overdo it with expressions that are too emotional or hyperbolic, relying on language that communicates real value and concrete benefits.
Passive sentences
The passive form can make the content of the e-commerce site less dynamic albania consumer email list and incisive. To increase the effectiveness of writing, it is preferable to use the active form that puts the subject in the foreground. Instead of writing "the product was made with care", try "we made the product with care". This type of writing is more engaging and direct and improves the user's reading experience.
Inappropriate adverbs
Adverbs can add value to a text, but overusing them can make writing slow and make content less effective. When possible, eliminate unnecessary adverbs or replace them with stronger, more specific verbs. For example, instead of writing “run very fast,” use “sprint” or “sprint.” This makes writing more vivid and reduces sentence length, improving readability.