Did you know that FoMO is also something discussed in Psychology? This is a syndrome in which a person is addicted to checking social media .
It is characterized by a constant fear of missing out on something or missing out on good experiences that others are having on social media.
Have you ever felt the need to check Instagram cayman islands phone number resource every minute? Or refresh your TikTok timeline , even when you've already seen all the content available? Well, these are also some symptoms of the syndrome.
FoMO was first described by Dan Herman in 2000 and later developed by Andrew Przybylski and Patrick McGinnis. This syndrome has been widely debated by psychologists and psychiatrists who are interested in the subject.
On the other hand, the Fear of Missing Out goes beyond Psychology and is also an issue for marketing professionals, as it is linked to a new perspective of generating engagement on the web .
In this way, young millennials are super connected and social networks have become the showcase of their lives and experiences , don't you agree? Everyone wants to live the same experience and not be left out of the bubble.
According to a JWT survey, 70% of millennials in the United States feel connected to FoMO. 52% say it is easy to feel left out when logging into Facebook and 43% say social media has amplified their fear of exclusion.
We can say that FoMO syndrome is something that most individuals active on social media have experienced at some point, to a greater or lesser extent.
This “social anxiety” , the fear of missing out on pleasurable experiences and the constant comparison in the virtual world are part of the Fear of Missing Out . And it is something that should be discussed not only from the perspective of psychological phenomena, but also from the perspective of digital marketing.
How has FoMO changed consumer behavior?
If there's one thing consumers value these days, it's interaction. These people are always looking to stay up to date , and that includes buying the latest version of products so they feel like they belong.
Therefore, the “new consumer” seeks to be up to date with new releases , is always updating himself and cannot stand missing out on anything new.
All of these perceptions are influenced by FoMO, as understanding consumer behavior is also important for correctly designing marketing strategies. And using it to your company's advantage can impact this audience in some way.