Personalized Sales Funnels to Boost B2B

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April 29, 2024 • 3 min read Share this post Engagement costa rica phone number lead by 35% Imagine you're a salesperson. Would you rather send the same generic email to 100 potential clients or tailor your message to just 10, knowing those 10 are far more likely to buy? That's the debate in B2B sales: personalized outreach vs. mass messaging. It's no secret that B2B decision-makers are swamped. Over 70% of them feel overwhelmed with information.


So, if you want your message to stand out, it has to be relevant to them, not just about you. However, personalization takes time and effort. Is it worth it? Or is it smarter to cast a wider net with generic messaging, even if the response rate is lower? This question is at the heart of B2B decision-maker engagement and it's the key to unlocking higher conversion rates. Let's explore the world of B2B lead generation and discover which approach reigns supreme: personalized outreach or generic messaging! Importance of B2B Decision-Makers in B2B Sales Imagine you're trying to sell a fleet of fancy new computers to a big company.