Repositioning is extremely important because it makes it possible to change the target audience's perception of the brand, keeping it up to date and standing out from its competitors, do you agree?
Furthermore, the repositioning shows that the brand is constantly evolving and always thinking about its entire ecosystem.
It was precisely for this reason that Hubify abandoned cyprus phone number resource the term performance and started using the definition Digital Marketing to Generate Prosperity .
What was the path we took to arrive at this name, why did we choose this new mission and how do we see this new phase? Continue reading and learn a little more about Hubify's journey!
How was Hubify born?
In February 2011, the startup Elefante Verde was founded with the purpose of democratizing digital marketing for freelancers and micro-enterprises, providing a platform that connected businesses to the internet and new customers in an easy, fast and cheap way.
With the goal of taking its purpose to the four corners of Brazil, in 2012, Elefante Verde became the first online franchise in the country , joining the Brazilian Franchising Association (ABF). For three years in a row, the company was among the 10 most accessed franchises in the market, reaching the mark of almost one hundred franchises.
With a disruptive model, Elefante Verde was chosen among more than 300 Brazilian startups to participate in Techmission, a Brazil Innovators program, twice (2014 and 2017), in addition to being selected in Endeavor's Conecta program (2015) and also as a resident at Cubo.Itaú (2015).
In October 2016, due to the experience acquired in previous years, Elefante Verde had the opportunity to take a slightly different approach. It was then that it created Hubify: Performance Marketing Agency .
“This was a natural process. We already worked with technology, we were a startup that worked with a platform. So, the movement to become an agency focused on performance was very natural” , says Fabio Duran, CEO of Hubify.