Content doesn’t have hard-and-fast

[likhon450@]

rules like PPC or SEO. Content marketing feels less like a sure thing, making it a hard sell. It’s like the first time Colonel Sanders tried to sell his “Kentucky Fried Chicken” recipe. He failed to sell it 1,000 times. It wasn’t a sure thing. But, it paid off. There are now over 21,000 KFC outlets in more than 130 countries. So, don’t panic about what content to create just yet, because I swept the internet and rounded up five genius B2B content marketing strategies.


5 strategies to improve your B2B content marketing strategy Now that you have a better grasp of the challenges your B2B company faces when creating a content marketing strategy for lead generation. It isn’t spain telegram phone number list easy. Let me walk you through five strategies every B2B marketer can use to improve their content marketing strategy. 1. Deliver more qualified leads with in-depth content Many B2B companies use content marketing only at the top of the funnel.


At this stage, content is focused on raising brand awareness and sharing general industry news. This is a mistake. Adopting a top-of-the-funnel-only strategy can make it difficult to track the success of your content, and also sorely limits the potential of really good content. Instead, use content marketing to focus on qualifying leads. Then, your sales team can focus more of their energy on prospects that are further down your funnel. What does this look like in practice? A short blog post, generally, is going to be top-of-the-funnel content.