Another role that SEO content development plays, on top of winning over your clients, is winning over the search engine algorithm. Google EATs organic. This means that Google ranks an organic (or unpaid) following and a credible website. The search engine looks for Expertise, Authority and Trustworthiness when indexing online results. This is created using valuable, consistently-published content.
Note that Google is also specific. It requires a certain number of trending keywords placed in specific locations. This way, your website gets ranked at the top of the search engine results, and it also reaches your prospects directly.
Optimisation strategies often include linking. We’re talking backlinks when referencing other reputable content. When you create original, trustworthy content, your content is referred list of serbia consumer email to by other businesses. These businesses will link to your website or refer to your business in their articles. Link-building strategies create a credible website that’s ranked highly by Google.
Sustainability Sells
Another plus for eco-friendly businesses is that interest in sustainable practices is trending. Still, you’ll need to be able to back-up why your business is sustainable. You need to tell a story while sharing the facts to support your claims. You want to be transparent to drive trust so that you’re seen as credible. But, you also don’t want to lose your audience with technicalities or by sounding cold.