How Google Keyword Auction Works

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As you learn, you’ll be able to choose your keywords more strategically. By bidding on less common keywords that still allow your ads to be seen by a large audience, you can then optimize your PPC investment while still getting good online visibility.

If you want your business to be associated with a particular keyword or phrase, you need to submit a bid to Google, which is the amount you are willing to pay each time a visitor clicks your ad and is then redirected to your site or landing page .

Google compares your bid to all the others to sri lanka email list choose which ad will appear at the top of the page. That said, Google doesn’t automatically rank the highest bid first. Google also considers the relevance of your ad to the person searching. It’s the combination of relevance and price that determines where your ad will rank.

This process is performed every time a search is started that includes your keyword, which means that you could “lose” one auction but win another. This is why it is necessary to monitor advertising performance and identify trends, and this is why your ad will not always be shown , it may happen that by searching for the keyword you “bought” your ad will not be shown, it is because Google only shows relevant ads and therefore with the possibility of being clicked; it will certainly be showing the ad to some other user with a greater possibility of interaction.