The importance of testing and iteration in email marketing

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For instance, your filter condition can be something like: didn’t open emails in the last months didn’t open the re-engagement email once you have filtered the email list is this way, you can usually just click one button in your esp (or email scrubbing service) to automatically remove all those inactive subscribers from your list. Tips for keeping your email list clean keeping your email list clean isn't just about email scrubbing. You have to take proactive steps to maintain a clean mailing list.

Here are some tips. This goes without latvia telemarketing list saying, but never buy an email list. They are always choked full of inactive, invalid, and spam email addresses. And, it would only get your domain blacklisted with the email service providers. Use double opt-in for signups to ensure that only contacts who are truly interested in your business join your mailing list. And to validate that the email address is real. Always segment your email list and personalize your emails based on subscribers’ behaviors, interests, and preferences in order to send targeted emails that interest each subscriber.

Send preference defining emails for marketing campaigns that may overwhelm subscribers. For instance, letting them choose whether they want to receive black friday offers. Add an unsubscribe button to every email. And, not just at the bottom either. Add the button in the header of your email, so contacts can hit unsubscribe rather than spam. Scrubbing email lists is a vital part of your email marketing strategy if you've never scrubbed your email list, you’re hurting your email marketing efforts.