To use this methodology, you need to understand that marketing leads are at the top of the funnel, while sales leads are near the bottom of the funnel. Check out some tips on how to apply it!
Custom content
The conquest phase requires personalized actions , sending the ideal material to the person at the right time. It is important to involve people to bring them closer and, thus, make the decision to buy.
One example is email campaigns , which should be personal namibia phone number resource and customized according to the interests and behavior of potential customers. A tip for this step to be executed well is to segment the list with specific groups , use the recipient's name at the top and add some information about your company.
Set a proper schedule for the content that will be sent so that you have time to digest the information. Recurrent emailing is not recommended , as it can result in losing the lead .
As already mentioned in this article, educating the market is a great lead nurturing practice , but it is necessary to respect each phase of the journey to ensure the ideal content.
In this case, let's understand each phase:
awareness : Here, it is worth utilizing blogs to provide them with the latest industry trends and statistics.
Consideration : How about a webinar about your product or a demo?
Decision : This is the time to share customer success stories and product reviews.
Is it possible to recover a lead?
Your approach may not always be appealing enough and you may end up losing a lead 's engagement . But don't worry, it's possible to reverse the situation!
Initially, encourage feedback practices so that customers can provide their opinions and preferences, so that your brand's future content is in line with these needs.
Next, it’s worth including a benefit , whether it’s a free trial or evaluation of your product. It’s also a good idea to create a sense of urgency.
How to create an email flow?
Still talking about this tool widely used in digital marketing , creating emails requires a lot of planning and schedules. Find out more!
Segment your audience: this way, your strategy will be more efficient, as the content is adjusted according to the audience.
Create a schedule: you need to pay attention to the frequency of sending emails, based on defined dates and times, and respect the consumer's time to consume the material.
Focus on formatting: a viable measure is to use emails with text only, without HTML formatting, since the personalized message is more humanized, increasing the opening rate.