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PricingAbout UsBlogCase StudiesContactNurture B2B Leads: Convert 50% More Prospects with Targeted Strategies By Amelia H. April 22, 2024 • 3 min read Share this post Nurture B2B Leads: Convert 50% More Prospects with Targeted Strategies Think of potential customers like seeds you've planted. Just having them doesn't guarantee a beautiful garden! That's where lead nurturing comes in for B2B companies. In the world of B2B (business-to-business), it's not enough to just attract potential customers (those are your "leads").