Your Facebook fans are your best ambassadors. Even outside of Facebook
Encourage your Facebook fans to view, follow and share your content outside of Facebook with (promoted) Facebook posts. Your Facebook community is the group that can get the viral snowball rolling. That is why it is very important to build a significant and active fan base. The more fans, the greater the potential influence on the distribution of your content.
Facebook has the most advanced targeting capabilities of all social platforms.bulgaria mobile phone number list This allows you to achieve maximum reach within a small defined target group. Depending on your content and objective, Facebook offers the possibility to generate very targeted extra traffic for content that you have shared outside of Facebook.
Feed the beast
By tagging and distributing your content in a smart way, you can build 'pools' of prospects who have viewed your content. You can use these prospects for advertising (retargeting) outside of Facebook and within Facebook (fan acquisition or conversion). In this way, your content distribution can feed your Facebook fan base.
Give content marketing outside of Facebook a serious chance
In recent years, Facebook has introduced many advertisers to creating content from the perspective of the consumer. We understand better why some content works and other content doesn't. That principle, combined with the activity of the fan base on Facebook, is a powerful starting point to give content marketing outside of Facebook a serious chance. This allows you as an advertiser to reach and influence the consumer at multiple moments within the consumer lifecycle. Not by stopping with Facebook, but by continuing where Facebook stops.