The social network has also announced that it will expand its set of tools to help small businesses, with three new features:
1. Verified Merchant Program
Pinterest is launching the Verified Merchant Program for retailers whose products and website meet strict quality requirements while providing a positive customer service experience. Verified merchants will have a special blue checkmark on their profile and will benefit from increased distribution on high-intent experiences and metrics like conversion reporting. Retailers interested in joining the program can learn more at pinterest.com/verified .
Example of verified merchant profile
Purchase tab in profile
An updated profile allows merchants to transform their bulgaria business email database shop tab into a storefront with featured products in stock and organized by category, featured product groups, and dynamically created recommendations.
Product labeling
With the product tagging feature, merchants can add inspiring images and tag them with products available for purchase. When users discover a Pin with tagged products, they can see the product details (such as title and price) right on the image, and they can click on the tag to visit the product Pin for more information.
As Dan Lurie, Global Product Director, Shopping at Pinterest, explains, “People have always come to Pinterest to shop – they use the platform to discover new ideas and actively consider what to make or buy to make them a reality. We want to help people find the right products and feel confident that they’ve made a solid decision by choosing trusted merchants , with a seamless shopping experience. We’re excited that people in more countries will be able to go from inspiration to purchase from anywhere on the platform. We’re one step closer to meeting our goal of making any Pin easy to shop.”