The objectives of a display campaign can be varied. In Google Ads, you can set up three types:
So, in your paid media planning , define and align the objectives of this ad , listing your priorities.
After all, this planning of the purpose and objective of your campaign interferes with how your ad will be made, that is, in the selected keywords, the type of media and even the segmentation of your audience.
As this is a paid media strategy, it is important uae phone number resource that the available budget and the budget needed for the campaign are aligned and defined.
One of the values to be considered is conversion or bid values. These values vary greatly depending on the company, segment and type of media.
Therefore, it is ideal to allocate part of this budget to testing . This way, you can evaluate what worked best and which version of the campaign generated the best return. Remember that, with Google Ads, the configuration of bids and conversion values can be automatic or manual.
Target media according to campaign objectives
Google Display Network allows you to target your campaign. In other words, you define the audience to which your ad will be displayed . This prevents you from wasting budget on users who are not part of your target audience .
To do this, you can make four types of targeting configuration. They are:
related sites: select the segment of sites where your ad will be displayed;
Audience targeting: define which audience your display network campaign will be shown to;
remarketing : ads sent specifically to customers or users who have previously visited your website but have not taken a conversion action;
Image Ads: With this targeting, your display network ad is focused on places where images are most likely to convert.