What does it mean to align content marketing and lead generation from a performance measurement standpoint?
When we include "strategy" in our content packages, we don't just mean that we propose an editorial calendar at the beginning of each month with suggested topics, but that we analyze and identify what type of content to generate according to the sales buy bahamas whatsapp number database cycle of each buyer persona of each company and the needs of their clients and the company .
Yes, companies increasingly need content marketing to sell their products . At Wild Wind Marketing, for example, we work with companies that have the problem at the top of the funnel, that is, they need to capture more leads to generate more opportunities.
If no leads come in, no matter how qualified the few that do come in are, it is difficult to generate many opportunities... and yet, other clients have a spectacular Top of the funnel but have problems qualifying leads and only those leads that are ready to be attended to by the sales team go through to sales... Therefore, it is key to align content marketing and lead generation.
If you need more information about how our Content Marketing service works: Ask us!