The key to social media in the purchasing process is its different tools that help promote the discovery of new products, especially labels. According to Facebook, the most successful businesses during the holidays are those that take advantage of different types of content, using labels in the following way:
The feed is the primary means of boosting product visibility, so adding product tags to these posts can significantly boost product visibility, and therefore sales. It is currently possible to tag up to 5 different products within posts.
Stories are one of the most popular types of social media italy business email database content, and adding stickers with product labels to them can make them more interactive. As Facebook explains, “ They are an ideal medium for creating promotional or explanatory content, offering insight into the tagged products.” A very useful strategy to raise the interest of potential consumers.
Finally, video content has become one of the most important in recent months, as well as being key in the purchasing process, given the trends imposed by short videos between TikTok and Instagram Reels . On the other hand, this type of content also allows brands and businesses to create a background story for their products, allowing the community to better identify with them.