3.
The saying goes “a straight line is the shortest distance between two points”, and social media is the shortest line connecting a brand with its audience. Today’s consumers tend to spend most of their online time on these platforms.
Each platform has unique content requirements based on the various platform rules and the “which content element works best” principle. So it’s important to do the research to know which piece of content works best on which platform. But that’s not all. If the lead is at the start of the purchasing journey, informing list of solomon islands consumer email and building confidence is more important than trying to make a sale. Trying to make a sale when a customer doesn’t know or trust you yet isn’t a good approach.
Social platforms help you engage with your audience and build a one-on-one relationship. This connection with your audience is a two-way street, where the brand shares content to create awareness which, in turn, can drive traffic to your website for conversion. Your audience uses these platforms to interact with your brand and respond with positive and negative comments, likes, and shares.
Comments from existing customers directly impact the decisions of your leads. They also have a direct bearing on your brand’s reputation – positively and negatively. So, your products and services shouldn’t only be en pointe, but you need to be prepared to manage your social community effectively.