Faced with increasing competition, florists must strengthen their communication strategy in order to improve their performance. SMS offers a direct and instantaneous means of communication and is therefore an effective way to develop your business and adapt to current trends. In this article, learn how you can use SMS to stand out from the competition and optimize your performance. Competition in flower sales is growing. The main competitors are supermarkets and large stores that offer a variety of flowers and plants at low prices. SMS is a very effective way to promote your store, improve your customer relationship and thus stand out. 6 ideas to take advantage of the multiple benefits of SMS for florists! 1- Send messages for key events! Events are the perfect occasion to give flowers. Whether it’s Valentine’s Day, Mother’s Day, or a birthday, receiving flowers is always appreciated. Take advantage of these events to send reminders to your customers a few days before these special occasions. With SMS Partner, you can schedule the sending of your SMS campaigns . This feature allows you to set a specific date and time for sending your SMS. This way, you can choose the ideal time to send your campaigns and increase their effectiveness. By anticipating these important dates, you allow your customers to order flowers in time so that they can please their loved ones. REMINDER OF KEY DATES: Valentine's Day (February 14): Invite your customers to celebrate love on Valentine's Day. Help your customers choose their flowers by telling them the meaning of the petal colors: Red = passion White = purity Green = natural Yellow = energy Rose = tenderness Orange = the joy of living Blue = poetry Grandmother's Day (1st Sunday in March): Remind your customers to give flowers on this occasion to bring joy and affection to their grandmothers. Beginning of Spring (March 20): Celebrate the arrival of sunny days by offering your customers the chance to decorate their interiors with flowers. Lily of the Valley Festival (May 1st): Lily of the valley is usually given to loved ones to bring them good luck. Let your customers know that you will be open that day so they can get some from you. Mother's Day (last Sunday in May): To avoid forgetting, send reminder text messages to your customers so they can show their mothers their love.
All Saints' Day (November 1): This is an opportunity to remind your customers to put flowers on the graves of those they love. 2- Expand your contact base With SMS, you expand your audience by communicating with bulgaria phone number data your current customers and reaching new prospects. By renting contact bases , you can precisely target criteria such as geographic proximity, age or socio-professional level. For example, target people who are within a 5 kilometer radius of your store, people between 50 and 60 years old or people in the CSP+. This will allow you to reach a wider audience and increase your sales. 3- Inform your customers With SMS, you can easily inform your customers about the exceptional opening or closing of your store.
You can also facilitate order tracking by sending confirmation SMS as well as information on the delivery or receipt of their purchases (transactional SMS). Finally, use SMS to keep your customers informed about the latest trends in decoration or fashionable flower arrangements. This will help them stay up to date and will encourage them to visit your flower shop. 4- Send personalized offers Offers and discounts are powerful ways to encourage customers to take action. Using SMS is a quick and easy way to distribute discount codes or personalized offers to your customers. Its 95% read rate ensures that your offers will not go unnoticed. In addition, you can strengthen ties with your customers by wishing them a happy birthday via SMS . You can personalize the SMS by integrating variables such as your customers' first name or birthday. They will appreciate receiving an SMS from their favorite florist.
By offering a personalized customer experience , you build loyalty with your existing customers and attract new customers. If you wish, you can also use our Toodiz solution to redirect your customers to a personalized page dedicated to your store. With Rich SMS, you integrate a URL link into your message. 5- Give advice on flowers As a florist, you can share your knowledge with your customers directly via SMS. By sending them tips and tricks on flower and plant care, as well as information on seasonal flowers, you will help them take care of their flowers. Not only do you demonstrate your expertise, but you also build your customers' trust in you and their satisfaction with your services.