We are often contacted by service companies that already have their own website, come from the offline world and want to appear in the first results of search engines to be closer to their target audience. This is the case of online real estate agencies, car rental companies, hotel price comparison sites, to name just a few examples. In this post we will see how Content Marketing for service portals is a powerful option to achieve sustainable results.
Content marketing for service portals
One of the challenges that service companies face when they start their online journey is precisely positioning their brand and their website.
Having your own website is already unquestionably necessary, but it is only the first step to take. A company that wants to remain in a good position in buy colombia whatsapp number database the long term has an exciting job ahead of it: the generation of original content.
During the 90s and 2000s, with the evolution and maturity of the Internet, there was a shift in the way customers consumed, which marked a before and after and forced companies to change the way they do marketing and advertising today.
Until then, it was companies that reminded customers of their service offerings through all kinds of advertisements. Until search engines like Google began to be a solution to almost any everyday need or problem.
Since then, users are the ones who initiate the search for these professional services.
Proactivity, from a marketing perspective, is the responsibility of the customer. They are the ones who initiate the search and decide to hire the services of the company in question.
The role of content marketing for service portals.