As we can see in this table, micro-influencers are also preferred on YouTube and Instagram. This is different on TikTok, where the majority of users are selected for mid-influencers, who have between 100,000 and 500,000 followers.
Overall, Instagram remains the preferred network for influencer marketing. However, its dominance has fallen this year. 68% of respondents consider Instagram important for their influencer marketing (down from 80% last year). The most significant change comes in second place, with 45% of respondents now using TikTok for their influencer marketing benin business email database campaigns. Last year, the study didn’t even list TikTok as one of the possible responses for respondents, instead lumping it under “other.”
The percentages using other social channels have also changed slightly compared to last year. 43% of respondents use Facebook for their campaigns (46% last year), 36% YouTube (same as last year), 15% Twitter (22% last year), 16% LinkedIn (16% last year), 8% Twitch (not considered separately last year) and an additional 6% distributed among the less popular social networks.