Nestlé is one of the companies with the longest track record in the world, with a presence in more than 190 countries and over 200 brands. Leading a company of such magnitude through a digital transition process is no easy task. In this presentation, Jonatan Vargas, Manager of eCommerce Solutions at Nestlé, will discuss the challenges facing the company, as well as the keys to carrying out the transition to a digital level without affecting or minimizing the impact that the company has: technology and agility.
The presentation on this topic will take place in the main theatre of the Montjuic venue on the first day of the event, July 7. The future of e-commerce at Nestlé, the Nestlé E3 Framework and the e-commerce solutions strategy will be some of the topics that will be discussed from 1:45 p.m. to 2:15 p.m.
July 7, 16:30 / The eCommerce companies with the highest turnover in Spain
The Spanish market has been strongly influenced by e-commerce over the last year. Based on this, Netrica, a platform dedicated to monitoring and recovering data in the digital landscape, will present this brazil business email database presentation. It will analyse the 300 Spanish stores with the highest turnover in the last year, serving as a guide for other experts in the sector.
From 4:30 p.m. to 5:00 p.m. on July 7, attendees of E-Show Barcelona will be able to attend this presentation in the main theater of the Fira.
July 7, 16:45 / Performance Vs. Brand: Enemies or allies?
This presentation will take place on the first day of the event on July 7th between 16:45 and 17:10, in the Customer Experience Auditorium. It will be moderated by Joan Álvarez and Maurici Badia, CEO and Founder of Hannun respectively, eCommerce companies dedicated to the design and creation of furniture.
Here, Álvarez and Badia will talk about their experience with Hannun and how they have integrated performance and branding into their strategy. The focus of the discussion will be on the challenges that this combination poses, how to face them and how to enhance the common ground that they may present.