Organically participate in the conversation thanks to interest graphs
Social networks are often about friends and family. However, Twitter is about information and interests for many people. This gives brands excellent opportunities to naturally join in the conversation. Brands are already busy with sales, product releases and customer service on Twitter. In addition, Twitter wants to help brands with advertising in an organic way that is integrated into the conversations on Twitter, instead of through separate banners.
Social networks often only have a social graph, which shows who you are connected to. Twitter also has a rich interest graph with each user’s interests. Based on that, users see suggested accounts to follow or get featured tweets in a fairly organic way that matches the user’s interests.
Twitter's ad revenue sources of income (outside of the investment rounds) spain mobile phone number list namely data licensing and ad platforms . Data licensing is still very modest, it involves selling data sets from Twitter to external parties. Much more important are the revenues from the ad platforms. At the moment Twitter has 3 products for this: promoted tweets, promoted accounts and promoted trends.