New forms of reward
Based on these online activities, customers are rewarded not only with points that they can exchange for products, but also with status elements, such as a higher ranking on a leaderboard or with personal content (for example access to an exclusive assortment or previous offers). The smartphone offers brands the opportunity to involve the customer's context. For example, the loyalty program Shopkick rewards customers with points when they enter a store. Shopkick applies many game mechanisms , such as adding various levels in the program to motivate customers to participate in the brand.
Below I give five examples of developments in the field of rewarding desired behavior from America, Canada, India and South Korea.
1. Mobile data as currency
American start-up Aquto has developed the mobile app ' Kickbit ' in collaboration south korea mobile phone number list with Vodafone . Kickbit rewards users with mobile data when they watch videos, fill out surveys, try free samples and even when they buy products or services. The user can then easily transfer his earned mobile data to his telecom provider.
Kickbit rewards users with mobile data for their online activities (source: clickz.com)
Kickbit rewards users with mobile data for their online activities (source: clickz.com)
The Canadian mobile app ' SpotSquad ' is currently in development. If users see illegally parked cars, they can report it via this app. They will then receive a reward in the form of a percentage of the fine. The amateur traffic controllers will also be ranked and receive a reward for their activities and positions. The app also allows users to donate a portion of the fine to a charity of their choice.
SpotSquad turns everyone into a traffic controller (source: Dailymail.co.uk)
SpotSquad turns everyone into a traffic controller (source: Dailymail.co.uk)
3. Rewarding listening and sharing music
The Indian ' Nwplyng ' is a social music app that rewards users for listening and sharing music on social networks. Users can search for songs via the app and the app also recognizes songs that are played in, for example, a bar or on the radio. Users can then share their favorite song on Facebook, Twitter and Foursquare.