Build trust and reputation.

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A savvy approach to boost the number of reviews is to offer discounts or vouchers in exchange for honest feedback. Ask your customers to share an honest review on social media or your website, and in return, reward them with a discount on their next purchase.

Sara Millecam at Lash Lift Store shared her thoughts with us and confirmed “In ecommerce, social proof is currency, authenticity can be found in what your existing customers are saying, new customers related to people, and reviews often are what separates browsers from buyers.”

Omnichannel approach
Studies show that 73% of customers typically use multiple sales channels during their shopping journey. This tendency works not only for the B2C segment; it also extends to B2B buyers who engage with their suppliers through various channels. An omnichannel approach to B2B e-commerce means building a unified system that connects all these channels, enabling you to broaden your outreach and connect with both your established customer base and potential buyers.

Irrespective of whether your customer is shopping online from a laptop, tablet, or smartphone, your goal is to ensure a seamless experience in real time, particularly during peak time. Your customers should benin cell phone number database get access to all information, ranging from comprehensive product details to sales information, across all touchpoints.

Social media
Social media is often underestimated in B2B marketing. Social networks have already proved to be valuable for B2C businesses. Understanding the distinctions B2C strategies is crucial for identifying the appropriate social media platforms that align with the specific audience and goals of a B2B enterprise.

Similarly, they can become advantageous for any B2B e-commerce business. However, you must choose the right platforms. B2B marketing efforts usually bring no results on Instagram and Pinterest. In contrast, LinkedIn has established itself as exceptionally effective for targeting specific industries and professionals. Surprisingly, Facebook and Twitter can also serve as potent tools for promoting B2B offerings.