Pro tip: Team up with influencers.

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Here are some of the promotional tactics to consider for your holiday marketing campaign:

Social Media
According to Sprout Social’s Q4 2024 Sprout Social Pulse Survey, 89% of shoppers say a brand’s social media content directly influences their holiday purchasing.

On top of that, 42% of consumers say they plan to use social media more than they did last year to find gifts this year.

So, if you’re not using social media for your holiday marketing, you are sorely mistaken.

Wherever you‘re sharing your content, you’ll need a place to organize and plan your distribution strategy. For that, check out this free social media content calendar.


69% of consumers trust recommendations from influencers and their family and friends over brands themselves. And social media is their bread and butter.

Teaming up with trusted influencers or creators in your space to publish original content, launch an exclusive collaboration, or even run a contest can arguably do more for your holiday marketing than other mediums.

Beauty influencer Aditya Madiraju, for example, recently czech republic phone number material teamed up with cosmetic brand Anatasia Beverly Hills to develop and launch a limited edition lip combo for the Hindu festival of lights, Diwali.


It sold out in 14 hours.

Learn more about your options in Influencer Marketing Strategy: How to Build a Plan Creators & Customers Will Love [+ Templates].

Pay Per Click (PPC)
Whether on social media, search engines, or otherwise, PPC ads help brands bypass algorithms and get in front of their target audiences.