What is B2B video marketing?

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Think about it: An engaging explainer video can transform a confused prospect into an interested lead while a well-crafted customer story can turn a hesitant decision-maker into a confident buyer.

In this guide, I'll walk you through the evolution of B2B video marketing. You'll discover how to craft a strategy that resonates with decision-makers at every stage of their journey, find the sweet spot between engagement and professionalism, and build a video presence that drives real business results.

No more guessing games or following the crowd — just clear, actionable insights to help you create videos that actually work.

Table of Contents

What is B2B video marketing?
Benefits of B2B Video Marketing
B2B vs. B2C Video Marketing
Building a B2B Video Marketing Strategy That Delivers Results

B2B video marketing is how businesses create and share video denmark phone number material content to reach other businesses, educate them about their solutions, and build professional relationships. These videos help establish thought leadership, demonstrate product value, and develop trust with potential business clients.

B2B videos aren't just ‘nice to have’ anymore.
Pull up on any corporate website today, and you’ll likely see a ‘play’ button within seconds. This isn’t just an aesthetic choice — web visitors expect this now.

The latest data shows why: despite 2023 being a year filled with layoffs and budget cuts, video consumption has proved to be surprisingly immune to economic headwinds.

Total watch time for business content increased by 44% compared to 2022, according to the 2024 State of Video Report.