Try to avoid URLs that have a lot of strange characters . Better to make them something like https://storeexample/main-category/product . Easy and simple for all search engines.
On the other hand, avoid underscores , which some bots do not read well, as well as URLs with more than 115 characters . A URL that long will never be Google friendly .
Hierarchy of titles
Having titles with a well-established hierarchy of H1, H2, H3, etc. is essential for search engines to understand your store and rank it better. Remember that any page can be structured in H1 for the main title , H2 for the general description, and H3 for the subsections (you can always incorporate H4 and H5 if you need more subsections).
On-page SEO
Author: Seobility
Mobile first always
For some years now, if you don't have a good mobile estonia business email database version of your eCommerce site , not only will you not rank well , but the user experience will also be unsatisfactory. In fact, one thing leads to another: if the user has a bad experience with a website that is not adapted to mobile, Google will not like it.
And under no circumstances should you choose to create two sister websites , one for mobile and one for desktop . Google will understand that the content is duplicated and may penalize you by making sure that none of your websites ever see the light of the top positions.