The State of Artificial Intelligence in 2024

[hoxesi8100@]

I agree with this opinion, but to take it a step further, companies that will achieve this growth in 2025 will be the most strategic and efficient implementors of AI.

The AI-powered processes and tools they use will be specific to their business needs, which is a stark contrast to when the proverbial AI boom started, and many were using it in any way they could (which made sense because it was so new).

How to Stay Current
There are so many AI tools out there, so how do you narrow your focus and choose what works best for you? Here’s my advice:

Catalog the processes that help your business run and identify areas that can be streamlined and improved with AI, and areas where implementing AI will give your employees time back to focus on critical parts of their role.
Give the tools you use a ‘testing period’ to ensure they work for the processes you want them to work for and that they’ll perform as you need if implemented.
Create clear use cases, outline where and how AI should be uae phone number material used, and provide general guidelines for usage so employees know exactly how to get the greatest benefit and use AI to their full potential. A great example of this is creating an AI prompt glossary.

New research into how marketers are using AI and key insights into the future of marketing.

Marketing AI Tools
Practical Tips
Trends and Statistics
And More!
Get Your Free Report
Learn more
2. Personality-driven and human-led content will win.
I’m not surprised that AI has entered the search space; it’s helpful. AI-powered search engines and AI overviews (AIO) in Google results have already changed how search works.

But while AI is helpful (and despite how I’ll later talk about AI as a secret weapon for SEOs), businesses in 2025 have to remember that people still want to hear from humans, and personality-driven content will win.