In other words, Salesforce DMP is able to manage a large amount of data, both from its own sources and from partners who use the same platform, thus completing the information relating to users, in a more in-depth way than other programs.
Salesforce DMP’s ability to let us expand the information we have list of austria consumer email about our users gives us the ability to perform actions such as:
gain insights to create campaigns more closely related to their interests;
predict with which audiences a specific advertising format will work best;
decide how to distribute resources between the different channels we have available.
It is important to note that Salesforce DMP is part of Salesforce Marketing Cloud. Within this ecosystem, it integrates seamlessly with all other Salesforce solutions such as Sales Cloud, Service Cloud, and AppExchange Marketplace.
Salesforce Data Management Platform
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