Here are the 5 steps to get started with your inbound strategy :
1. Define your buyer persona
First things first. The most important thing before starting any marketing action (online or not) is to know who we are targeting. In inbound marketing, we talk about buyer personas to refer to the archetype of our ideal client .
Broadly speaking, your buyer persona profile should include sociodemographic and behavioural information. Some of the key questions you should ask yourself are: What is the problem or need that drives them to make a purchase? Where does my target audience get their information and who are their references? What social networks do they usually use?
If you do a quick search on Google you will find a honduras business email database multitude of templates that will help you structure your reflection.
2. Create and optimize your corporate blog
According to research by Optinmonster, websites that also have a blog have 434% more indexed pages . That means more chances for your buyer persona to find you when they search.
Additionally, according to data from the Content Marketing Institute*, 61% of online consumers have made a purchase based on a blog recommendation (*data focuses on the United States).
If we combine the prescriptive power of a blog with its power to make us more visible on Google, what do we have? A very powerful tool for any eCommerce!